Paid search such as Pay Per Click (PPC) is classic search engine pricing model. It is paying the search engines to get the results that businesses want. Organic search describes natural search engine results on any particular engine.
Compare to the paid advertising that appears in sponsored links search engine results, organic search engine results has no money influence the rankings of any individual sites. Organic search is more visible and people trust it more compare to paid advertising. Paid search are usually located on the right side of the web page. It is less visible and people are likely to ignore them. Paid advertising have quick feedback of the results. However, organic search takes longer to get results back. According to Dr. Wilson, sometimes it takes several months (Wilson, 2006). In addition, it is difficult for organic search to get top positions. Moreover, Paid search have better control of the keywords which related to the company, brand, products and services. It leads high volume traffic. Organic search have very low-cost compare to paid search.
Organic search engine results are very important. It is a method used for achieving a better search engine ranking through high quality and relevant content. Organic search engine optimization can draw more viewers to the business’s website. According to The Internet Digest, when people understand the difference between paid search and organic search, they will more likely to choose the natural search engine results (The Internet Digest, 2004). It has more positive influence about a particular company compare to a paid advertisement from the company. According to Seth Godin, in order to be the first in Google rankings, organic search results should provide people really useful information with a series of pages about a particular company’s site and their social sites (Godin, 2007). It should include the content that people really want to read.
Paid search advertising such as PPC relies on purchased keywords or search phrases to send visitors to a website. If the business struggle to get some traffic, paid search advertising is a better solution. However, paid search can be very costly. If the business wants a higher ranking without spending money, the organic search engine optimization is best solution. It makes online marketing more successful. Organic search engine optimization can significantly increase profits. The higher ranking placement will open profitable streams of revenue for every business. Moreover, most searchers believe that sites with the highest search listings are the top companies in their field. Organic search engine optimization helps the business increase their market wild presence. It helps increase customer’s awareness. It also increase brand visibility. Last but not least, organic search engine optimization brings in business any time, not just 9 to 5.
Bibliography
The Internet Digest (2004) Natural Search Engine Results – The Great Equalizer [Internet]. Available from: <http://www.theinternetdigest.net/articles/organic-search-results.html> [Accessed 11 November 2009]
Wilson, R.F. (2006) Organic Search vs. Paid Search (PPC advertising) [Internet], Web Marketing Today. Available from: <http://www.wilsonweb.com/paid-search/organic-paid.htm> [Accessed 11 November 2009].
